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- 1981: founded in North Beach area of San Francisco, California
- 1983: launched distribution to the East Coast
- 1985: opened regional office in Los Angeles, California
- 1990: launched distribution to Canada
- 1991: established 6 nationwide distribution centers
- 1992: moved corporate office to China Basin area within San Francisco
- 1993: began marketing products to Caribbean customers
- 1994: began marketing products to Hispanic customers
- 1997: began selling to bakery customers
- 1998: moved corporate office to South San Francisco
- 2006: opened regional office in New York
